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- Create a sales page (landing page) and sales copy that converts readers into buyers.
- Offer a bonus item or another incentive to purchase now.
- Use advertising copy for emails and other Internet advertising.
- Market the eBook through e-mail. email marketing
- Promote the eBook on a blog.
- Create an affiliate program so that others will promote your eBook.
- Use search engine promotion (natural and pay-per-click).
- Use social media marketing. Create a Facebook fan page, Twitter account, etc.
- Use resellers and distributors.
- Give it away.
Sometimes you will get more value from your hard efforts by giving your
eBook away. Perhaps you could use it as an incentive for website
visitors to subscribe to your newsletters and build up your mailing list
or to get leads for other products and services or even to gain
credibility and to expand your reach as an author and expert.When you
give your eBook away remember these three techniques to maximize your
returned value:
- Opt-in email required in order to receive your free eBook
- Use auto responders for follow-up such as Infusionsoft
- Actively promote your website or other products within the eBook
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