How to Become a Marketing Researcher

While there is no definitive method you must follow to become a marketing researcher, you can take a few basic steps to enhance the likelihood of finding a career in this dynamic field. By taking the advice provided here, you will be able to have greater confidence as you move along the path toward seeing your career dreams as a marketing researcher come true.

Steps

Steps

1. Earn a degree in statistics, mathematics or psychology. This may make a favorable impression when you seek a job as a marketing researcher. Having an undergraduate degree in one of these subjects would qualify you for an entry-level position.
   • If you want to move upward with your career, you may need to get a post-graduate degree, as well. Many employers consider an MBA necessary for upper-management positions in this field.
2. Focus on developing strong interpersonal capabilities to be a successful marketing researcher. This means that it won't be enough just to "wow them" with your statistical and analytical abilities. You also have to be able to show flexibility in dealing with other people.
3. Prepare to work on lower-level tasks when you begin and build your way upward. If you demonstrate a willingness to commit 100 percent effort to anything, from making copies to answering phones while a receptionist is out, you may create a favorable impression with those in command.
4. Market yourself effectively to some of the major marketing research firms nationally and internationally. The landscape is constantly changing, so keep an eye on the firms that are recruiting fresh talent.
   • Present yourself as a creative-minded individual who can function well in a team environment. Creativity is one of those unquantifiable yet essential elements involved in effective market research.
   • Highlight your education in the high-tech marketing methods currently in vogue. You'll want to keep up with trends in software-based statistical programs and other marketing research devices so you can stay ahead of the curve.
5. Practice your answers to some of the basic questions typically asked at interviews. This will save you time and make you feel less anxious when you get an interview.
6. Set a reasonable salary requirement prior to entering negotiations. In other words, know what similar firms are paying for similar positions. Keep your salary demands in line with what the market is currently paying for such jobs in the field.
7. Give them excellent references. Be sure to take with you copies of your personal references. Prior to any interviews, ask acquaintances, former employers, or college professors whether they would be willing to provide a phone reference if the firm calls about you.

Tips

• Searching through job postings for market researchers can give you a good idea of what qualifications an employer will expect you to have to work in this position.